Acquisition project | Qolaba.ai

Product: Qolaba AI

Elevator Pitch

Qolaba AI provides access to premium language models, image, and speech generation tools through a single, affordable subscription. With a personalized knowledge base that allows you to train the tool with your data, Qolaba boosts productivity for professionals and businesses, eliminating the need for multiple subscriptions and the hassle of switching between tools.

Product Overview

Qolaba offers a subscription-based platform that provides access to premium AI tools, including language models, image generation, and speech generation.

• Credit System: Actions (e.g., image generation, voiceover) consume credits.
• Free Credits: 250 credits on signup; 250 additional credits with a 7-day free trial.
• Pricing: Starts at $9.99/month (competitors start around $20).
• Flexible Credits: Users can top up credits before renewal if they run out.
• Team Plans: Offer unlimited members for organizations.

Features

Dashboard & Qommunity Wall

• Dashboard: Tracks available credits, purchase history, and credit usage (e.g., image, voice, chat history).
• Qommunity Wall: Displays user-generated images with details like prompts, model used, resolution, etc. Users can like, download, and share content.

Chatbot

• Available Models: Includes GPT 4o, Gemini, Mistral, Claude, Llama, and more.
• Context Memory: Chat context is retained across models within the same chat.
• AI Assistants: Specialized assistants like HR Consultant, journalists, Life Coach, Marketer, and more.
• Knowledge Base: Users can create repositories with uploads (images, PDFs, etc.) for personalized reference in chats.
• Chat Settings: Temperature (controls creativity), Internet Search, Old Chats, Saved Prompts, and Uploaded Files.

Image Generation (Text-to-Image)

• Models: Includes Flux Pro, SDXL, Dalle Qolaba, Cartoon, Anime, Realistic, etc.
• Presets & Keywords: Styles like digital art, monochrome; keywords and negative keywords refine output.
• Settings: No. of images, HD resolution, dimensions (e.g., Square, Landscape), and private session option.
• Prompt Guidance: Adjusts how closely results match prompts.
• Generation Speed: Normal, Fast, or Hyper modes.

Image Generation (Image-to-Image)

• Models: Includes Flux Dev, SDXL, Controlnet variations, Realistic, Face Consistent, etc.
• Strength Setting: Lower strength maintains image similarity; higher strength introduces more creativity.

Image Editing

• Tools:
• • Cleanup: Erase areas in an image.
  • Inpainting: Replace specific parts of an image.
  • Variation: Create image variations.
  • Upscale: Enhance image quality.
  • Replace Background.

Speech Generator

Select from a range of voices provided. Adjust the audio using the following settings:

• • Stability: Higher value for consistency.
  • Clarity & Similarity Enhancement: For clearer output.
  • Style Exaggeration: Enhances style for expressive speech.

User Research

User Interviews & Data Analysis

Key Insights from Interviews:

• Users appreciate the low starting price and the option to top up credits.
• The credit system, while informative, was found confusing by some users.
• Users liked that chat history and knowledge base uploads are maintained across model changes.
• Areas for improvement: mobile experience and assistant capabilities.
• Some users reported occasional website slowness.

Data Insights:

• Most users are primarily chatbot users.
• 20-25% use image tools, with minimal use of the speech generator.
• User categories: Personal/General Use, Education, Business/Management, with smaller groups in Creative Arts, Research, and Technology.

ICPs

B2B ICPs

B2C ICPs

Market

Top 3 Competitors

1. You.com
2. Poe.com
3. Magai. co

Competitor Analysis

$700B Total Addressable Market (TAM)

• Creator Economy: The largest segment, projected at $485B with a 21.3% CAGR.
• Gen AI Tools: Estimated to grow to $13B, with a 17.3% CAGR.
• Chatbots: The fastest-growing category, expected to reach $2B at a 23.3% CAGR.

$210B Serviceable Available Market (SAM)

• Dominated by key players like ChatGPT, Adobe, and Midjourney, who aim to capture 30% of TAM.

$42B Serviceable Obtainable Market (SOM)

• For Qolaba, the SOM represents a $42B market opportunity, intending to achieve a 20% share by 2030.

Channel Selection

Experiment 1: Partnership with Accelerators

Hypothesis

Partnering with accelerators and providing free access to their startups will result in valuable feedback for improving the product—especially for B2B organization plans. This could also open doors for long-term partnerships with high-growth startups.

Objective

Acquire new B2B customers by working with startups in accelerator programs, using their feedback to make targeted improvements to the product. Ideally, this experiment will also establish Qolaba as a go-to tool, strengthening credibility and visibility in the startup space.

Target Audience:

Startups in accelerator programs that align with Qolaba’s target market.

Approach

1. Find the Right Accelerators: Compile a list of top accelerators that align with Qolaba's target audience and mission. Focus on programs with a proven track record and relevant startups.
2. Outreach and Pitch: Contact accelerator managers with a concise pitch explaining how Qolaba’s offerings can benefit their startups, emphasizing the advantages of the free trial and the opportunity for startups to help shape a tool designed specifically for their needs.
3. Onboard the Startups: Ensure a smooth onboarding process so that startups get set up quickly and understand how to make the most of Qolaba from day one.
4. Collect Feedback: Once the trial period wraps up, hold structured feedback sessions—surveys, group chats, or interviews—to get insights on what’s working and what needs improvement, especially for organization plans.
5. Implement Changes: Based on the feedback, make targeted adjustments to the product that will improve the experience for B2B customers. Prioritize changes that will have the most impact.
6. Follow-Up: Circle back with the startups after implementing updates. Check on their experience with the new changes and explore potential long-term partnerships.

Resources Needed

• List of Target Accelerators: Start with the most reputable ones that align with Qolaba’s goals.
• Outreach Materials: Create a compelling pitch deck to introduce Qolaba to accelerator managers.
• CRM System: For tracking outreach, follow-ups, gather feedback, and partnership discussions.

Timeline: 4-6 months

• Month 1: Outreach and onboarding.
• Months 2-3: Free trial period with occasional check-ins.
• Month 4: Feedback collection and analysis.
• Months 5-6: Implement changes, follow-up, and explore partnerships.

Metrics for Success

1. Number of startups who join the trial.
2. Quality and depth of feedback we get.
3. Improvements made based on feedback.
4. Number of startups converting to paid plans or partnerships established.
5. User satisfaction post-changes (through surveys or NPS scores).

Feedback Loop:

• Stay in touch with startups throughout the trial to encourage ongoing feedback.
• Prioritize the most valuable feedback for product improvements.
• After updates, measure satisfaction and keep the door open for future collaboration.

Experiment 2: Interactive User Experience Events

Hypothesis:

Hosting interactive user experience events will yield valuable feedback from individual users, drive product improvements, boost user engagement, and convert event participants into new customers.

Objective:

To gather insights from individual users (B2C) on product usability and effectiveness, leading to actionable improvements and increased user engagement, while aiming to convert participants into paying customers.

Target Audience

Individual users interested in AI-powered productivity tools.

Approach

1. Create a Waitlist:
   Use Mailchimp or Google Forms to set up a waitlist for people interested in joining the user experience events. Capture emails, user backgrounds, and specific areas of interest to better understand participant profiles.
2. Event Structure:
3. • Demo: Start each session with a 30-minute demo, showcasing key features and highlighting how the tool addresses common pain points in productivity.
   • Hands-On Testing: Give participants 45-60 minutes to explore the tool on their own, encouraging them to experiment with various features.
   • Feedback Collection: Use a detailed survey or feedback form to capture specific feedback on usability, feature requests, and any challenges faced(15 minutes).
   • Group Feedback Session: Hold a 20-minute group feedback session where participants can share suggestions directly with the Qolaba team and discuss experiences with others.
   • Discount Coupon: As a thank-you, offer participants a personalized discount code to encourage them to become paying users.
4. Promotion
   Promote the events through social media, targeted email campaigns, and relevant online communities. Highlight the unique opportunity for participants to shape a growing product and get early access to improvements.

Resources Needed:

1. Waitlist Tool: Mailchimp or Google Forms for sign-ups.
2. Event Platform: Zoom or Google Meet for hosting the events.
3. Feedback Collection Tool: Google Forms, Typeform, or SurveyMonkey to capture feedback.
4. Discount Coupon: Coordination with the tech team to create custom coupon codes for each event.
5. Marketing Materials: Social media assets, email templates, and community posts to promote the events effectively.

Timeline:

1-2 events per month, with each event lasting approximately 2 hours.

Metrics for Success:

1. Participant Sign-Up Rate: Number of individuals signing up for the events.
2. Attendance and Engagement: Number of participants who attend and actively engage during the events.
3. Feedback Quality: Depth and usefulness of feedback received, especially in terms of specific feature suggestions and usability pain points.
4. Product Improvements: Number and quality of product updates made based on participant feedback.
5. Conversion Rate: Percentage of participants who redeem the discount coupon and become paying customers.

Experiment 3: Content Loops

Selection Framework

Hypothesis

Engaging with relevant discussions on Reddit by answering questions will increase brand awareness, generate organic traffic to Qolaba, and encourage potential customers to explore and use the product.

Objective:
To establish a content loop on Reddit that positions Qolaba as a leading resource for AI productivity tools, fostering user engagement and discovery.

Target Audience:
Individuals interested in AI tools for productivity, including professionals, entrepreneurs, and tech enthusiasts participating in relevant subreddits.

Approach

1. Keyword Research: Develop a comprehensive list of keywords related to:
2. • AI productivity tools (e.g., AI writing assistants, task automation).
   • Competitors in the AI tool space.
   • General trends in AI technology and productivity.
   • Specific use cases for AI tools in various industries.
3. Search Reddit Questions: Utilize the keyword list to find relevant discussions on subreddits focused on AI, technology, and productivity, such as:
4. • r/artificial, r/technology, r/Entrepreneur, r/Productivity...
5. Answer Questions

• Actively participate by answering questions related to the keywords.
• Ensure responses provide genuine value, addressing the users’ concerns or queries.
• Mention Qolaba at the end of relevant answers, linking back to the website or specific product features.

4. Value-Driven Approach

Focus on delivering quality, actionable insights that address users' specific queries, thereby establishing Qolaba as a trusted resource for AI productivity solutions.

5. User Discovery and Interaction

As users discover Qolaba through insightful answers, they may visit the website, explore the product, and potentially share their experiences within the subreddit community.

Encourage satisfied users to return to the subreddit to comment on their positive experiences with Qolaba, generating further interest.

Metrics for Success

1. Engagement Rate on Reddit: Track the number of upvotes, comments, and interactions on answers that mention Qolaba.
2. Website Traffic: Measure referral traffic from Reddit to Qolaba’s website using Google Analytics.
3. Conversion Rate: Monitor the percentage of visitors from Reddit who convert into paying customers.
4. User Feedback: Collect feedback from users who found Qolaba through Reddit discussions to understand their journey and experience.

Content Loop